Your movements are being tracked. Sounds ominous? But then it’s all for a good cause. Taxi and car rental services today are actively promoting journey trackers to make women clients feel safe.

Ask Gaurav Aggarwal, founder and CEO of Savaari Car Rentals, whose comment that women in Delhi today could hail a cab without worry even in the middle of the night invoked disbelief. Had he not heard about women being attacked and assaulted daily? However, it is because he had been following every bulletin vigilantly that the idea of a tracking system struck him. “The number of customers increased by about 20 per cent after the mobile tracking application came into effect. Women definitely feel safer travelling in vehicles when they can be easily traced,” says Aggarwal.

It helps that Savaari’s chauffeurs are courteous and bilingual, well versed with city routes. In addition, if the client faces the slightest difficulty, all they have to do is call the 24×7 customer support centre in Dehradun. If the passenger’s family wishes to know where they are, the call centre provides details about the cab’s movement. “All our drivers are police verified. We can proudly say our cabs are very safe for women,” says Aggarwal. …Indian Express Dated 14th June 2013